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Amazon tried rebranding warehouse employees as ‘industrial athletes’


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If the punishing pace of thankless work in an Amazon warehouse is getting you down, why not eat some lettuce?

A new Motherboard report has revealed a pamphlet produced by Amazon as part of its WorkingWell program, and it looks like something out of an optimistically oblivious high school health class. Characterising warehouse workers as “industrial athletes,” the…

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