Selena Gomez wasn’t just wearing a pretty dress in her music video for De Una Vez—which dropped on Jan. 14. The Rodarte dress, with its sweet pink color, gorgeous floral print and glowing heart right at the center, held special meaning reflective of the overall theme of Selena’s Spanish video.
In an interview with Vogue—which published on Jan 18—she revealed that it was significant to anyone who has “had their heart broken. “If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish speaking creators,” Selena explained to the magazine. So, the “Same Old Love” singer turned to the creative team/married couple Tania Verduzco and Adrian Perez, who knew how Selena’s dress could reflect the singer and actress’s Mexican culture.
“We wanted to play with powerful language and images. We designed the heart—we call it the Milagro in Mexican culture—and its light to be a metaphor for the healing throughout the story,” she explained. Like the heart, the flowers on the Rodarte dress also had a deeper meaning.
According to the designer, Tania said, “We wanted to have these connections, to create this look, and to play with the amazing flowers the way Frida did, but making it modern and cool for right now,” she added, “The flowers on the dress, hair, and within the video all connect with this idea of renewal.”
Selena’s songs about heartbreak have resonated with millions of fans, in the wake of her split with longtime on-again, off-again ex Justin Bieber, 26, in early 2018. Many fans believed this split was the source of inspiration between her big comeback song, “Lose You To Love Me,” in Jan. 2020.