Instagram’s hottest club is “Reels,” or so Instagram really hopes. Right now, it’s more like a sparsely populated space with lame music that most people pass on by. But Instagram is betting big that moving the entryway and adding a few trimmings will bring the party.
Instagram announced that on Thursday it’s rolling out a redesigned home screen that puts tabs for Reels and Shop literally front and center. Aside from changes to icons in recent years, it’s the most significant redesign