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Instagram’s identity crisis deepens as it considers a vertical stories feed


In the immortal words of Derek Zoolander (who would have definitely loved Instagram), “who am I?”

Instagram is considering yet another big change to its platform. It is working on a prototype of the Stories feed that scrolls vertically, like TikTok.

Facebook, which owns Instagram, confirmed the new project to TechCrunch, which first reported the story after developer Alexander Puzzi posted a photo of the prototype on Twitter.

Puzzi told TechCrunch that he found the option while…

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