Johor’s Medini integrated township is entering a new phase, with plans that could reshape its role from a leisure destination into a hub for business tourism, technology and sustainable development.
At the centre is the Medini International Convention City (MICC), a project Iskandar Investment Berhad (IIB) president and CEO Idzham Hashim says will help capture a market the township has so far struggled to reach.
“A big chunk of tourism spending actually comes from business tourists, which Medini has not fully captured yet.
“We are looking to create a micro-city – a cutting-edge, flexible convention and exhibition centre integrated with hotels, retail, and public spaces,” he said in an interview with FMT.
MICC is designed to move Medini beyond family attractions such as Legoland and medical…