Here at Gamescom Nvidia has finally pulled the wraps off its revamped GPU lineup based on its new Turing GPU architecture. Though new GPUs were expected, Nvidia shocked everyone by deviating from precedent and unveiling a monstrous $1,200 flagship GPU along with the anticipated 2080 and 2070 models as well. All three GPUs bear the all-new RTX prefix, highlighting the new architecture’s focus on Ray Tracing, and setting them apart from all previous GPUs made by Nvidia.

RTX – A New Era for Nvidia GPUs
Though we all expected new GPUs to be unveiled at this conference, a few months ago nobody expected that they’d arrive with a brand new prefix. GTX is out, and RTX is in, and it indicates Nvidia has decided to put all its money on Ray Tracing as the flagship feature for this new generation of GPUs.
This is the same technology Nvidia stuffed into the $3,000 Titan V, so it’s surprising to see it work its way into a consumer GPU — along with a premium cost. What…
