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If a post on social media has ever made your blood boil out of the blue, you’re definitely not alone. You’ve just been subjected to “rage bait”, which has now been crowned Oxford University Press’ 2025 Word of the Year.
Rage bait refers to online content that’s designed to deliberately piss people off. It’s not supposed to provoke any kind of curiosity or joy. Just pure anger. The kind that makes you type furiously, share sarcastically, or argue with random strangers in the comments section.
A darker form of “clickbait” to a certain extent
While clickbait typically teases you into curiosity before making you realise you just wasted 30 seconds of your life waiting for a non-existent climax, rage bait forces a reaction out of you.
It’s the kind of post you…