Talk about a power couple!
According to a report, Swift has built an equivalent brand value of $331.5 million for the Chiefs and the NFL.
This report comes from Apex Marketing Group, and the company disclosed this information to Front Office Sports. The report also states that the free comes from digital, radio, TV, print, highlights as well as social media. Swift’s presence at football games have also increased traffic for Travis and Jason Kelce’s “New Heights Podcast” social media followings.
The pair debuted their relationship in September last year.
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