How many of us girls have spent hours on YouTube, watching beauty channels and aspiring to be just like them? We’ve combed through their videos just to watch precisely how a beauty guru applies eyeshadow, and attempt to do the same for ourselves.
Whether we realize it or not, most girls who are into beauty have probably grown up with YouTube beauty gurus influencing our picks and preferences. Beauty gurus don’t just upload videos with techniques and reviews, though. Some of these star-studded and award winning beauty content creators have come up with their own brands. Here are some brands by YouTube beauty gurus that may just be in your makeup bag right now.