Gentle Monster Creates Horror Escape Game for Fall 2025 Line
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Gentle Monster is no stranger to the theatrical. In fact, the brand has thrived on it. But the brand has taken things a step further with THE ROOM, released alongside their Fall 2025 campaign, THE HUNT.
The game turns the simple act of browsing eyewear into something far moodier, strange, and a little unsettling. But it’s also definitely more fun.
Part escape room, part creepy house of horrors
Instead of watching a campaign video and then calling it a day, players are dropped into a dim, unsettling array of rooms, each one begging to be poked, prodded, and decoded.
The lighting is nightmare-inducing, the sound design creeps under your skin, and the pacing has that kind of cinematic tension that just makes you want to get the hell out of there.
The goal of THE ROOM is to…
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