Well-known and popular young Korean pop group ITZY, or also dubbed as the 4th generation powerful female-group, has been announced as the global brand ambassadors of cosmetics giant brand, Maybelline New York. The 5 member gang includes beautiful stars Yeji, Lia, Ryujin, Chaeryeong, and Yuna, who joined the diverse global ambassadors including the likes of supermodel Gigi Hadid and actress Storm Reid. The announcement was made via the brand’s official social media platforms. The stunning girls will be seen in Maybelline’s Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia, this spring.
“We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community,” said the group in an official statement. “It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”
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ITZY is one of the younger K-Pop female groups, they were formed in 2019 and signed by YJP Entertainment. Their pop debut single Dalla Dalla peaked at No. 2 on that same year on Billboard’s YouTube chart and No. 1 on iTunes’ song chart in twelve regions. With multiple wins, tours under their belt, ITZY’s last work was their third EP Not Shy released in August 2020. And now the group is finally in the midst of finishing up their album Guess Who to release on April 30 this year.
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