A tourism trade group has welcomed the 100% income tax exemption on increased revenue from tourism packages to Malaysia proposed in the 2026 budget, a key move for the industry ahead of Visit Malaysia Year 2026.
Malaysian Association of Tour and Travel Agents (Matta) president Nigel Wong said the incentive will motivate inbound tourism players to promote the country better to attract more visitors.
“This is something we’ve been asking for over the past few years,” Wong told FMT. “It is a good measure that we’re very happy with. We’re assuming there will be a 100% tax exemption, it sounds like there’s no cap mentioned.
“Ultimately, if the incentives are properly structured and managed transparently, the industry will reinvest their profits into bringing in more tourists.”
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