Carlsberg Malaysia Brings ChongQing Beer To Local Shelves
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Chinese beer brand ChongQing Beer has officially arrived in Malaysia through Carlsberg Malaysia, bringing with it a taste of Chongqing’s famously spicy food culture.
Originally brewed in Chongqing, China since 1958, the easy-drinking 3.8% ABV pale lager was created to pair perfectly with the city’s fiery mala cuisine, especially its iconic hotpot.
Known for its rich, oily broths and tongue-numbing spice, Chongqing cuisine has become a global favourite, with dishes like spicy noodles and hot-and-sour glass noodles drawing crowds worldwide.
Packaged in 490ml cans, the beer’s design pays tribute to its roots with a hotpot-inspired logo and a striking red-and-gold colour scheme, representing warmth, passion, and communal dining culture.
