Chupa Chups Creates Lollipop That’s Impossible To Open
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For as long as anyone’s been alive, opening a Chupa Chups lollipop has always been a minor (sometimes major) inconvenience. No matter how much you twist or tug at the seam, the damned lollipop wrapper just won’t open.
It’s something that Chupa Chups is well aware of… and they’ve decided to double down on it with the ‘Impossible’ lollipop, something they call the “final boss” of Chupa Chups.
An absurd product to mark the end of an era
Made in collaboration with ad agency BBH London, the Chupa Chups Impossible is available in a limited run of just 250 pieces. It takes everything people have complained about Chupa Chups lollipops and dials it up to an absurd level of difficulty.
Each lollipop is encased in materials more commonly found in…
