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Bobby’s Burgers is coming to town, calling The Exchange TRX its soon-to-be first home outside Indonesia.
The Jakarta-based upmarket smash burger chain is run by Indonesian content creator Ben Sumadiwiria (@supercoolben on Instagram and YouTube), more popularly known as ‘Bobby Saputra’; the son of the richest man in Indonesia.
Of course, if you’re not in the know, Bobby Saputra is a satirical character who spends lavishly and prides himself in being a “professional son”, doling out “China Points” to anyone and anything that suits his exhorbitant lifestyle.
Branching out to Malaysia
Bobby’s Burgers already has a steadily growing presence in Indonesia, with three outlets in Jakarta and another opening soon in Surabaya.
The chain prides itself in offering luxe burgers…