K-Pop sensation BTS has been announced as the latest global ambassadors of fashion house Louis Vuitton. Members J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and releases as well as are expected to be dressed in bespoke clothes in their upcoming appearances.
Virgil Abloh, artistic director of Louis Vuitton’s menswear collection, commented,
“We welcome BTS who has joined Louis Vuitton as ambassadors. We really look forward to collaborating with BTS, starting a new chapter for Louis Vuitton through the fusion of luxury and contemporary culture. We want to reveal our exciting projects as soon as possible.”
.@bts_bighit for #LouisVuitton. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” – @VirgilAbloh, Men’s Artistic Director. #BTS pic.twitter.com/1GM3aYef6U
— Louis Vuitton (@LouisVuitton) April 23, 2021
Louis Vuitton wrote in a press release that the K-Pop group’s “ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House”. This wouldn’t be the first time the boy group wore suits from the brand, BTS wore the F/W 2021 menswear collection designed by Abloh at the 2021 Grammy Awards earlier this year.
Beyond the Scene. World renowned group @bts_bighit join as #LouisVuitton House Ambassadors. The group was nominated at this year’s Grammy Awards for Best Pop Duo/Group Performance. #BTS #RM #Jin #SUGA #jhope #Jimin #V #JungKook pic.twitter.com/gvURRKAf88
— Louis Vuitton (@LouisVuitton) April 24, 2021
BTS’ latest collaboration with many top brands includes Hyundai and McDonalds.
*Cover image credits: Instagram @LouisVuitton