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BTS Announced As Global Ambassadors For *This* Luxury Brand

today27 April 2021

Background

K-Pop sensation BTS has been announced as the latest global ambassadors of fashion house Louis Vuitton. Members J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and releases as well as are expected to be dressed in bespoke clothes in their upcoming appearances.

 

 

View this post on Instagram

 

A post shared by Louis Vuitton (@louisvuitton)

Virgil Abloh, artistic director of Louis Vuitton’s menswear collection, commented,

 

β€œWe welcome BTS who has joined Louis Vuitton as ambassadors. We really look forward to collaborating with BTS, starting a new chapter for Louis Vuitton through the fusion of luxury and contemporary culture. We want to reveal our exciting projects as soon as possible.”

 

 

Louis Vuitton wrote in a press release that the K-Pop group’s β€œubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House”. This wouldn’t be the first time the boy group wore suits from the brand, BTS wore the F/W 2021 menswear collection designed by Abloh at the 2021 Grammy Awards earlier this year.

 

 

BTS’ latest collaboration with many top brands includes Hyundai and McDonalds.

 

 

*Cover image credits: Instagram @LouisVuitton 

Written by: Varesha


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today27 April 2021

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