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Hennessy Roars Into Chinese New Year with the ‘Dragon’s Odyssey’ Collection

today3 January 2024

Background


We all know Hennessy goes all out every Chinese New Year, so for this Year of the Dragon they’ve prepared a limited-edition collection created by visionary Chinese artist Yang Yongliang, called ‘Dragon’s Odyssey’.

Photos courtesy of Hennesy.

Yang Yongliang has combined traditional drawings with striking digital art which breathes life, movement, energy, and fire into a collective of metallic dragons dancing in and out of waves.

The unique artwork on these Hennessy bottles has incredible attention to detail, with a three-dimensional element which brings out even the texture of the dragon’s skin and teeth.

Photos courtesy of Hennesy.

Each Hennessy bottle features a colour which embodies the aspirations of the new year – red for joy and luck and gold for prosperity.

Yang Yongliang’s artistic style is known for mixing traditional Chinese art with contemporary, innovative digital technology. His work for Hennessy sees…

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Written by: Dale B


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