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Hennessy x NBA 2024 Limited Edition Series

today10 May 2024

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Photo provided to JUICE by Hennessy

Hennessy, the world’s leading cognac house, and the National Basketball Association (NBA) have teamed up again to celebrate the spirit of the sport. This year’s collaboration between Hennessy and the NBA, themed β€˜Without Your Spirit, It’s Only A Game’, echoes values of both brands, resonating with lovers of b-ball and fine cognac.

The beloved collaboration was launched at The Exchange, TRX, and showcased the fusion of basketball and Hennessy in a special pop-up space, which is opened to the public from 9 May to 19 May.

Guests can expect an array of engaging activities, exclusive merchandise, and opportunities to win exciting prizes and sample Hennessy’s exceptional range of handcrafted cocktails.

Photo provided to JUICE by Hennessy

β€œHere at Hennessy, we are committed to…

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Written by: JUICE Malaysia


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