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Hennessy, the world’s leading cognac house, and the National Basketball Association (NBA) have teamed up again to celebrate the spirit of the sport. This year’s collaboration between Hennessy and the NBA, themed ‘Without Your Spirit, It’s Only A Game’, echoes values of both brands, resonating with lovers of b-ball and fine cognac.
The beloved collaboration was launched at The Exchange, TRX, and showcased the fusion of basketball and Hennessy in a special pop-up space, which is opened to the public from 9 May to 19 May.
Guests can expect an array of engaging activities, exclusive merchandise, and opportunities to win exciting prizes and sample Hennessy’s exceptional range of handcrafted cocktails.
“Here at Hennessy, we are committed to…