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In case you’ve been living under a rock, KitKat is now an official partner of Formula 1, a move that makes a lot more sense than you think.
The chocolate brand is known for its iconic tagline, “Have a Break, Have a KitKat”, and the world of F1 is synonymous with its fast-paced pitstops. Put them together and you’ve got a very logical combination.
Celebrating this partnership is the launch of the KitKat Formula 1 campaign: 12 weeks of immersive consumer roadshows as well as limited edition F1-themed KitKat chocolates, all leading up to the chance to win an all-inclusive trip to the Formula 1 Singapore Airlines Singapore Grand Prix 2026.
Weekly prizes, including licensed merch, up for grabs
Taking place across multiple locations throughout the Klang Valley, fans…