Our go-to Swedish furniture store, IKEA, celebrates the best of life at home with its first global 24-hour festival this month, where artists, designers, DJ’s, chefs, and many other talents will turn their homes into virtual stages, opening the door to new experiences.
In a time when life at home has never been so important, IKEA opens the door to better living by throwing a festival that can be experienced both online and in many IKEA stores around the world.
The IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free!
“This is a new kind of experience IKEA wants to offer, celebrating, connecting and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration,” says Erika Intiso, Managing Director of IKEA Marketing and Communication AB.
“We want to spark a conversation on the more sustainable and affordable life…