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Louis Vuitton Becomes Official F1 Partner

today31 January 2025

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(source: Formula 1)

French luxury fashion house, Louis Vuitton, has just become an official partner of Formula 1.

To some, this might come as no surprise, seeing the recent appointment of Tag Heuer as the new official timekeeper of Formula 1, replacing Rolex (2013-2024).

For context, Tag Heuer is owned by LVMH. You get the gist.

A key role in celebratory moments

(source: Formula 1)

Being an official Formula 1 partner, this puts Louis Vuitton front and centre at the most pivotal moments of the prestigious sport, namely, the opening ceremony of each race, as well as podium celebrations with the top three drivers. You’ll also be seeing more prominent trackside signage featuring Louis Vuitton branding.

With that, Louis Vuitton will be presenting their famous Trophy Trunks at the podium, a tradition that was initially exclusive…

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Written by: Danial Martinus


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