It seems like just yesterday when the GE15 craze was going on. Regardless of who you voted for, if at all, Malaysians definitely kept up with the recently concluded 15th Malaysian General Elections.
Many of whom did so with the help of myundi, a one-stop election portal developed by REV Media Group (RMG), where visitors were able to keep up with latest news regarding individual candidates, parties and election developments.
First launched in 2018 for GE14, myundi introduced a new feature called Suara Kita for GE15. This gave Malaysians a chance to voice their opinions by penning their ideas regarding the new government that was to be elected.
Suara Kita enabled RMG to collect data and map its internal proprietary solution, REV ID, to power the first party data collection which allowed RMG to optimise their content reach and conversion over the course of GE15.
With the upcoming state elections in 2023, RMG aims…