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M’sia’s Viral “Charles & Keith Bag Girl” Pilots Her Way Into Adorable TikTok Ads With AirAsia

today20 March 2023

Background


Screenshots from TikTok

The internet sensation that rose from the outburst that ensued when she referred to her Charles & Keith bag as a luxury item has been making waves over the past few months. Shortly after securing her spot as a model for the brand’s Women’s Day campaign, the young woman, Zoe Gabriel, has earned a feature in series TikTok ads by AirAsia.

@flyairasia*Domestic: all-in from RM23. Asean: all-in from RM60. Includes airport taxes, MAVCOM fee, fuel surcharges and other applicable fees. T&C apply.♬ i think he knows sped up – r & m &lt33

In the first clip, Zoe busts a move in the aircraft along with other crew members to promote the airline’s new discount prices.

Separately, Zoe creatively promotes inflight meals offered by AirAsia in another cute yet concise 42-second clip:

@flyairasia Jom makan inflight meals with @zoe 🦋 ♬ cupid twin version – ⟡ TRACYTRACKS ⟡

Needless to say,…

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Written by: Lara Kramer