Imagine having such high demand for your product that you’re forced to stop selling altogether.
In Japan, Nestlé has been forced to suspend sales of Milo – the malt chocolate beverage drink widely consumed in Asia – after viral tweets caused its popularity to skyrocket and overtake the company’s ability to meet consumer demand.
During the summer of 2020, Japanese Twitter users tweeted a glowing recommendations of the product to their followers, marking it as a healthy beverage…