Nestlé forced to stop selling Milo in Japan after viral tweets skyrocket demand
Imagine having such high demand for your product that you’re forced to stop selling altogether.
In Japan, Nestlé has been forced to suspend sales of Milo – the malt chocolate beverage drink widely consumed in Asia – after viral tweets caused its popularity to skyrocket and overtake the company’s ability to meet consumer demand.
During the summer of 2020, Japanese Twitter users tweeted a glowing recommendations of the product to their followers, marking it as a healthy beverage…
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