New e-commerce law will separate affiliates from online sellers
A new bill to regulate e-commerce will include clearer definitions of all parties involved, including online marketing affiliates, to ensure fairer and more comprehensive rules, deputy minister Fuziah Salleh said.
She said discussions with industry leaders had shown the need to separate affiliates from sellers, as defined under existing laws.
“Previously, affiliates were categorised as sellers, but discussions showed they are different because they don’t own the products. Consumers shouldn’t blame affiliates, as they only market on behalf of sellers,” said Fuziah, who is deputy minister of domestic trade and cost of living.
“This is what we mean by fairness for all, and it will be included in the legal framework. It will be broad but will address the needs and rights of all involved,” she said after a legal…
