Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

If you’ve been a fan of Nike sneakers over the years, you’ll be more than familiar with their annual ‘Black History Month’ (BHM) limited edition releases, paying homage to important figures and events in the African diaspora.
For 2025, Nike has brought back the SB Dunk Low for Black History Month. The release is extra special because it’s the first BHM-themed SB Dunk to hit the shelves in a decade. This time, the sneaker honours the legacy of Black cowboys in Western history.
Yep, not all cowboys were white—in fact, there’s more meaning to the word than you think. More on this later.
An overlooked legacy

The design of these BHM SB Dunks draws inspiration from the rich legacy of Black cowboys, a story that’s deeply impactful but often…