You may have noticed your friends posting pictures of their dogs or cats, or even their significant others, on their Instagram stories as part of a recent campaign promising to plant trees for every picture posted.
Heck, you may have even been one of the 4 million people to post up the Add Yours sticker, stating “We’ll plant 1 tree for every pet picture.”
But who is the “we” behind the post and is anyone planting millions of trees? Let’s dive in.
Earlier this month, Instagram debuted a new feature which was a sticker that could be used to create public threads in Instagram stories, yet another feature that allows users to share content.
Since the Add Yours sticker feature went live last Monday, an Instagram page belonging to an organisation called Plant A Tree Co. created a sticker and began using it for a campaign that promised to plant a tree for every pet photo users shared.
The campaign quickly blew up and…