Seiko Releases “True” Pepsi Watches for the Masses
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When we talk about “Pepsi watches”, the conversation almost always circles back to Rolex. That iconic red-and-blue GMT bezel has defined the look for decades, and any other brand daring to use the same palette inevitably ends up in Rolex’s shadow.
But Seiko’s changing the rules. For once, we’re not just talking about a “Pepsi-coloured” watch. We’re talking about a true Pepsi watch.
The most fun release of the year, in our opinion
Yep, Pepsi and Seiko have officially teamed up for a limited-edition collaboration, and it might just be the most fun watch release of the year.
Two new Seiko 5 Sport models are set to drop on 5 September 2025, both proudly carrying the Pepsi name and logo on their dials and case-backs. That, in itself, is a pretty big deal.
But these…
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