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Six Big Surprises from Apple’s 2018 iPhone Reveal

Apple's big iPhone event still managed to deliver a few surprises.

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Apple’s “Gather Round” event yesterday was a highly anticipated event for Apple fans since it’s always fascinating to see what the company has been working on lately. A company with Apple’s resources is seemingly always capable of unveiling a few surprises, so every event they hold has a lure of “one more thing” or something totally unexpected like last year’s iPhone X (despite leaks). This year’s event didn’t provide much in the way of “oh wow” moments, but there were a few surprises at least, but not all of them were positive.

$1,000 Is the New Normal

The biggest surprise for me is that smartphones are officially ludicrously expensive now. I certainly remember feeling sticker shock when Apple announced the iPhone X’s $999 pricing last year, but at the time it was billed as a super premium phone, and it had never before seen (from Apple)…

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