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Snoop Dogg Launches New Coffee Brand Called INDOxyz with Sumatra-Sourced Beans

today16 March 2023


What can’t Snoop Dogg do? He’s shown again and again that his entrepreneurial spirit knows no bounds. This time around, the legendary rapper has turned his attention to a new venture – coffee.

Last week, Snoop launched his latest business venture, INDOxyz, a line of coffee drinks and products using single-origin beans sourced from the Indonesian island of Sumatra.

Co-launched with Michael Riady, an entrepreneur and member of the ultra-wealthy Riady family, INDOxyz is the latest addition to Snoop’s ever-growing portfolio of businesses.


But how did Snoop get involved with Indonesian coffee? According to the brand’s website, Snoop was introduced to local coffee by Michael Riady during a visit to Indonesia.

All it took was one sip, and Snoop was hooked. The beans used in INDOxyz come from the Gayo region of north Sumatra, which is known for its rich flavour of dark chocolate with elated herbal…

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Written by: Syakir Roslan

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