Social media blamed for voters preferring personalities over competence
Two analysts have blamed the rise of social media for fuelling society’s preference for personality-driven politics, often at the expense of leadership competence.
James Chin of the University of Tasmania and Universiti Sains Malaysia’s Ahmad Fauzi Abdul Hamid said the phenomenon was not unique to Malaysia alone but part of a broader global trend which has seen populist appeal increasingly overshadow substantive leadership.
They said social media has become an echo chamber, with algorithms continually reinforcing users’ existing views by serving up content aligned with their preferences.
“Because they (social media sites) want to keep you on their platform, they keep showing you things you like. They know that if they show you something new, you won’t like it,”…
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