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Swatch is a household name, even if you’re not that into watches. Their products have always been on the more accessible end of the scale, and they often put out fun designs that appeal to a wide variety of people.
But more importantly, Swatch is a sort of rebel or troublemaker in the Swiss watch industry. While other brands focus on luxury, heritage, and investment value, Swatch has always been more interested in making a statement.
Case in point: a new timepiece aimed squarely (literally and figuratively) at Trump’s 39% tariff on Swiss goods, the ‘WHAT IF…TARIFFS?’ watch.
Telling more than just the time

Aside from functioning like a regular watch, the WHAT IF…TARIFFS? also tells a story. Inspired by the hefty 39% import tariff recently slapped on Swiss goods, Swatch has…
Swatch Trolls Trump with Quirky Tariff-Themed Timepiece