Get Audio+
Scan to download the app

Social News

#TECH: L’Oréal Paris wants to boost women’s visibility via cryptocurrency

today17 December 2021

Background


BECAUSE, in the words of the cosmetics giant’s famous slogan, they’re worth it, women are the focus of the (non-fungible token) NFT series being launched by L’Oréal Paris USA for the debut of its new lipstick line. With this project, the brand hopes to initiate “change, balance and equity for the future of females in cryptocurrency.”

© New Straits Times Press (M) Bhd

Click here to read the full article.

Source:

Written by: ETX Daily Up