The National Association of Theatre Owners has criticized Disney for its decision to simultaneously release Marvel’s Black Widow in theaters and on Disney+ Premier Access.
According to The Hollywood Reporter, NATO attributed Black Widow’s “stunning collapse in its second weekend in theatrical revenues” to Disney’s day-and-date release strategy, which meant the MCU Phase 4 movie was available at home and on the big screen on the same day, July 9. Ultimately, NATO said this decision…