These New Balance Go From Abah’s Staple to Atok’s Statement
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New Balance as a brand is synonymous with dad shoes, like the 990 series. Despite their chunky, old-fashioned appearances, they’ve somehow become a beloved footwear staple among people of varying backgrounds and industries.
There’s nothing more true than the tagline, “Worn by supermodels in London and dads in Ohio” when referring to some of New Balance’s most iconic retro silhouettes. There’s just something universally appealing about the laid-back charm, yet athletic heritage of the brand’s sneakers.
But the dad shoe might have to make way for something even newer, or technically older in this case—the almighty grandpa shoe. Say hello to the New Balance Made in UK ‘Allerdale’.
Grandpa’s drip goes way back
At first glance, you might…
