Tiger, atmos Blend Heritage & Streetwear in New CNY Drop
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Tiger Beer and atmos have linked up for a special Chinese New Year streetwear collection that sparks a visual conversation between heritage and modern streetwear.
Dubbed the Spirit of the Tiger collection, you might be inclined to call it a festive collection. But make no mistake, the items in this small capsule can be worn any time of the year, with calligraphic design cues that give it a bit of attitude.
“Dare to charge forward”
At the heart of the collection is Tiger Beer’s running CNY theme, 敢敢冲 (Dare to Charge Forward), making heavy use of calligraphy and other visuals inspired by Japanese izakaya culture and the familiar visual chaos of Asian storefronts.
This theme is reflected in the pieces in a way that makes them feel authentic and lived-in as opposed to being costume-like…
