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2 in 10 Malaysians googled for chocolate in 2020, the most in SEA

today22 January 2021

Background


“Chocolate is comfort without words,” as author Ursula Kohaupt once said.

And during the pandemic, those words couldn’t have been more true. As people are trapped indoors, having to shield themselves and their loved ones from COVID-19, we all look to other things for comfort.

Southeast Asia really sought comfort in chocolate in 2020.

In pre-pandemic times, online searches for chocolate in Southeast Asia would normally spike in the months of February and March (Valentine’s Day and Lunar…

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Written by: Danial Martinus


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