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Malaysia has once again become the top tourist destination in Southeast Asia in 2025, beating Thailand out for the second consecutive year.
Its win is credited to the country’s flexible visa policy, as well as improvements in infrastructure, making travel within the country and its main cities more accessible.
Exceeding its 2024 record

In the first 11 months of 2025 alone, Malaysia recorded a foreign footfall of 38.3 million people, which exceeded the total record of the year before, Tourism Malaysia says.
But what’s more telling is the gap between Malaysia’s numbers and that of Thailand, which recorded 32.9 million foreign arrivals in 2025, a steep 7% year-on-year decrease. It also marked the country’s first annual drop in international…
Malaysia Was Southeast Asia’s Most Visited Country in 2025