‘ASMR toys’ at big box stores may just be fidget toys in disguise
Launched in October, just in time for the holiday shopping season, was a line of multicolored, brightly packaged toys that promised to be “oddly satisfying,” and give you tingles.
Two out of six of the products came in blind bag packaging, which has become a children’s toy industry trend in and of itself, with price points ranging between three and 20 dollars. Each toy had tactile and auditory features such as plastic gears that make a clicking noise.
ASMR had come to the shelves of…
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