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Facebook’s Oculus is testing in-headset VR advertising

today17 June 2021

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Facebook’s Oculus is testing in-headset VR advertising, because not even our virtual realities can escape the claws of capitalism.

On Wednesday Oculus announced it will begin a “small test” to insert ads into VR games, starting with 2020 indie shooter Blaston. Ads will be added to more VR titles in the following weeks, with the aim to deploy them more widely across…

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Written by: Amanda Yeo


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