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Apple’s Newly Launched iPhone 12 Range “The Most Powerful Yet”; Here’s What Netizens Have To Say

today14 October 2020


From inside the Steve Jobs Theatre, Apple CEO Tim Cook unveiled Apple’s biggest lineup in iPhone’s history with the reveal of the iPhone 12 series. The 5G-enabled iPhone series features 4 different models –  iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max – with the 12 and 12 Pro being lauded as “the most powerful iPhone yet”.



This year’s iPhones will be slightly nostalgic, with the design not dissimilar to that of the recently launched iPad Pro as well as 2012’s iPhone 5 with its flat steel sides. The new phones boast a “thinner design” and come with a new Super Retina XDR display that is protected by Corning’s Gorilla Glass with a “Ceramic Shield” cover – raising the phones survivability rate by four times. Both models are 7.4mm thin – making it slimmer than the iPhone 11 Pro and Pro Max – but boast bigger displays the 12 Pro Max jumping from 6.5″ to 6.7″, while the smaller Pro now features a larger 6.1″ screen instead of 5.8″.


Image source: Apple

Apple believes that “even the little things are a big deal” and thus, the new range of iPhones are packed with features that may just make up for the lack of charger and headphones. Not oly is it now better protected thanks to the  Ceramic Shield, the new Pro models also feature the IP68-rated dust and water resistance, allowing it to be submergible for up to 6 metres.



In terms of it’s highlighted 5G feature, expect faster download and upload speeds, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more. On the 5G front, the iPhone 12 features a new Smart Data Mode, which can automatically drop back to 4G LTE to save battery life. And if the app demands it, you’ll get faster 5G speeds. The iPhone 12 (and the iPhone 12 Mini) will be able to work on all kinds of 5G networks, despite some rumours that predicted only the Pro models would work on high-speed 5G  (although Malaysians will have to wait longer to utilise this feature as plans to introduce 5G in the country face delays). Going under the hood will reveal the A14 Bionic chip, which offers up to a 50 per cent faster CPU and GPU upgrade compared to current smartphone chips. This pairs well with the increase in quality that both the 5G feature and better camera specs will need to deliver optimal battery life.



Speaking of cameras, the four phones offer different experiences.  The iPhone 12 and iPhone 12 mini offer a dual-camera system with new computational photography features while the iPhone 12 Pro and iPhone 12 Pro Max has a three camera system. The iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience, allowing users to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie. On top of that, playback on the iPhone 12 is now more realistic than ever on the industry-leading Super Retina XDR display. The iPhone 12 now features improved cinematic video stabilisation, even more, true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.



Apple has also introduced a new MagSafe charging system to make wireless charging easier. Similar to the setup for the Apple Watch, the new iPhone 12 will also require you to snap the charger on the back of the phone. And while – to reiterate – there will be no charger (it does come with a USB-C to Lightning cable) nor headphones provided with the purchase of an iPhone 12, Apple will be introducing a dual charger that will work for both the phone and the watch. Apple is also introducing a dual charger that charges the iPhone 12 and Apple Watch simultaneously.



Needless to say, since Apple’s announcement, the internet has been flooded with reactions to the release.








The iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and red. Prices for the phone will start at RM3,899 and RM3,399, respectively. Meanwhile, the iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models with the options of graphite, silver, gold, and pacific blue. These models ill start at RM4,899 and RM5,299, respectively. In the US market, both the iPhone 12 and iPhone 12 Pro pre-order will begin on 16 October and be available on 23 October. Then for the iPhone 12 mini and 12 Pro Max, the pre-order starts on 6 November and will launch on 13 November. As of the time of publishing, we have yet to receive news for when the phones will be available in Malaysia.

Written by: Marissa Anne

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