Dubbed the “place to look forward”, Pinterest’s 2021 annual ‘Pinterest Predicts report’ has a tonne of interesting “not-yet-trending” trends that catch the eye. From predicting that cars will top activity search (i.e. “car date night”, “car man cave”) to different vacation ideas (“luxury vacation”, ” forest resort”), the report is an accumulation of plans that people will be making in 2021. And it seems that a new skincare term is topping that list: ‘skinimalism’. It’s no surprise that skincare is amongst the trending topics in 2021. After all, for many, we’ve been battling maskne and worsening skin conditions in 2021. Now, while it’s not very different from ‘skip-care’ and ‘skin fasting’, it could be a healthier way to care for your skin. But what exactly is the ‘skinimalism’ movement and why is it so important?
What is ‘skinimalism’?
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The report calls it “the end of the caked-on makeup look” – and rightfully so. ‘Skinimalism’ is the marriage of makeup and skincare with minimalism. It embraces the simplification of both routines, allowing for people to embrace their natural skin textures by using the bare minimum of products to achieve that coveted “glow”. While we’ve seen multiple versions of campaigns surrounding the “no-makeup” beauty looks throughout the pandemic, ‘skinimalism’ doesn’t ask that you get rid of all makeup and skincare products off the bat. No, it seeks that you listen to your skin’s needs, rather than your wants. After all, social media has distorted our perception of beauty; causing us to shy away from embracing all our pores, blemishes, discolouration and the like in order to strive for “perfect skin”. And in doing so, we’ve resorted to packing on way too much onto our skin.
But – we may be more aware of this than we realise. The report highlighted the fact that – year on year – searches for how to get glowing skin naturally have gone up four times while “natural everyday makeup” has increased by 180 per cent in the last year alone.
How do you practice ‘skinimalism’?
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For some, the idea of skimping on steps in either your skincare or makeup routine can seem daunting.
“What if it causes more breakouts?”
“But then you’d be able to see my flaws!”
“How is cutting back meant to make my skin better??”
Embracing ‘skinimalism’ is, in part, an act of self-love. After all, it requires one to embrace one’s own flaws. So put down the layers upon layers of moisturising agents, concealers and powders. Again, focusing on what your skin needs, you can cut back on the stuff that is only hindering your skins natural healing process. The most important steps (not necessarily in this order) not to be missed are:
1. Cleansing
2. Hydrating
3. Exfoliating
4. Protecting
What’s even better? If you can find the right type of products that provide two or more of the steps above in one product! For example, the right moisturising sunscreen. In this way, you’re able to ensure that you aren’t overloading your skin with too many different products (and you save time and money!).
Of course, this doesn’t mean 2021 will be without its colours! It just means that the new year will see more focused pops of colour – be it manifesting in the shape of a bold lip, bright eye makeup, spunky nails or colourful hair. So, whether you decide to cut back on your routine or find smart ways to make the most out of a product that targets multiple issues, you’ll find your skin thanking you into time.
After all, just because you’ve chosen the simple route doesn’t mean it’s going to be ineffective – it just means you’re making a conscious effort to build up your confidence and flaunt what you’ve already got rather than to cover it all up.
*Cover image credits: Instagram / Left: @badgalriri / Right: @danieladamsphotohraphy
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