Gucci To Enter F1 As Alpine Title Sponsor in 2027
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The world of Formula One (F1) is no stranger to having big names grace their cars’ liveries and team kits. It’s how the sport keeps on going, with big bucks making every cog in the machine turn.
In 2027, F1 will be seeing another fashion house join the grid, with Gucci entering the sport as the title sponsor for French racing outfit Alpine, currently officially known as BWT Alpine Formula One Team.
Introducing: Gucci Racing Alpine Formula One Team
As Alpine’s new title sponsor for the 2027 season, Gucci will naturally have its name and branding sprawled all across the team’s cars, kits, and overall identity.
From 2027 onwards, the team will officially be called Gucci Racing Alpine Formula One Team, departing from current title sponsor, BWT.
The new partnership and name change…
