For everyone who knows MrBeast, this is not a YouTube stunt which is something that MrBeast loves to do but yes, the American delivery-only fast-food restaurant launches in Malaysia today.
Since he first went viral in 2017, MrBeast has become a fan favorite due to his consistently entertaining videos and frequent contests. With the help of his loyal audience, he has expanded into the food industry, and he expects it to develop as quickly as his YouTube channel.
MrBeast Burger, riding the wave of virtual or cloud kitchens and capitalising on a captive audience, debuted in the United States in November 2020 at a physical pop-up venue in North Carolina.
As a result, Just Kitchen has formed a strategic alliance with COOX, a Malaysian provider of kitchen solutions, to facilitate a trouble-free entry into the Malaysian market. For all you hungry people in Malaysia, today marks the debut of MrBeast Burger.
Currently, orders placed through the COOX app receive a 35% discount; soon, orders placed through other popular food-delivery apps will receive the same discount.
You can also choose to pick up your order at the Just Kitchen store in Bukit Bintang, Kuala Lumpur, or at the Just Kitchen @ COOX Kitchens store in the Glo Damansara neighborhood of Petaling Jaya.
(Written by Ferra) *Cover image via MrBeast