“We are all thrown into a pressure cooker with no release valve. From a business perspective, during lockdowns, without dine-in as an option, all sales through our delivery partners mean that we are channeling all profits to them due to the commission structure. Not blaming anyone, but we are not built for this ‘lockdown’ model.”
All this has led to the burger joint’s decision as a team to close for five days this month. This is so that every Geek, “from Store Operations to Central…