New Balance Celebrates The Colour That Started It All
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Let’s be honest—the colour grey doesn’t exactly scream for attention. It’s not loud and it certainly isn’t flashy. But that’s exactly what makes it iconic.
And when it comes to grey, nobody owns it quite like New Balance.
This May, the brand is turning heads—not with neon or glitter—but with the timeless, understated cool of their signature colour.
A tribute to grey
New Balance’s Grey Days 2025 is taking over Pavilion Kuala Lumpur, and it’s not just about shoes—it’s a full-on tribute to a legacy built in shades of grey.
So, what exactly is going on?
Starting 9 May, you’ll want to make your way to Level 5 of Pavilion KL. Two things are happening here:
– The In-Store Experience at the New Balance store (from 9 May to 2 June)
– The Grey Days…
