Roblox

After partnering with "Animal Crossing: New Horizons" in fall 2020, the Tommy Hilfiger brand is making another foray into the metaverse with a virtual clothing collection aimed at the avatars of users on the Roblox platform. But that's not all, as the American label has asked eight user-generated content creators from the Roblox community to reinterpret some of its most iconic pieces.